“Clients were doing the hard work. The bottles on the shelf weren’t. I wanted labels I could defend the way I defend a training plan.”
— Marcus Hale
The origin story
Between 2010 and 2017, Marcus coached athletes, desk workers, and weekend warriors across South Austin. The training plans worked. The focus, sleep, and afternoon energy often did not. Clients were buying whatever was loudest on the shelf — proprietary blends with trace actives, or caffeine bombs that left them wired and depleted.
He started reading labels the way he read training logs. In late 2017 he began formulating small stacks with transparent dosing: ingredients he could explain, amounts that matched published ranges, and nothing added just for the marketing panel. Friends from the gym asked for bottles. In 2018 he registered Boost Nootropics and shipped the first Focus Caps and Sleep Stack lots from a shared kitchen space off Freidrich Lane.
Today the brand still ships from Austin. Every lot posts a third-party certificate of analysis. Labels stay modest on purpose — we sell supplements for everyday cognitive wellness, not miracles.
What we stand for
Third-party tested
Independent labs check identity and purity. Lot COAs stay on file — the same transparency we’d want as customers.
cGMP partner facilities
We manufacture with partners that follow current Good Manufacturing Practice standards for dietary supplements.
Ethically sourced
We prefer documented supply chains and standardized extracts over mystery proprietary blends.
Timeline
- 2017Clients struggling. Marcus notices the gap between solid training and shaky energy, sleep, and focus products on the market.
- 2018Boost launches in Austin. First Focus Caps and Sleep Stack lots ship with published COAs and clean labels.
- TodayFifteen formulas. Still small-batch, still Texas-based, still allergic to hype. Also available on Amazon Marketplace.
HQ — ships from Austin
We’re proud to call Austin home. Same city where Marcus trained clients, same ZIP where we pack orders. Keep the creativity. Keep the standards. Born in Austin, TX · 2018.
Headquarters · 4807 Freidrich Ln, Suite 210, Austin, TX 78744 · Mon–Fri 9am–5pm CT
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use.